Big Alcohol’s Cannabis Beverage Push: Progress or Problem For Industry Leaders?

Here’s the deal. Big Alcohol’s role in the cannabis beverages market will bring both opportunities and challenges. Cannabis beverages are the latest “trend” in cannabis consumption methods. But are cannabis beverages simply a trend? Research says “no.” In 2023, the global cannabis beverages market size was valued at USD $1.16 billion. From 2024, the market is projected to grow at a CAGR of 19.2 percent to reach $3.8 billion by 2030. So what’s driving the…